Readings for creating Survey and Interview Questions
From GSLISWiki
Some resources which might be helpful when creating Survey or Interview Questions.
- Bradburn, Norman; Sudman, Seymour; Wansink, Brian (2004). Asking Questions: The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires. Revised Edition. Jossey-Bass: San Francisco, CA.
- Excellent resource, highly recommended, and easy to read.
- Keenan, Brian (1993). Developing and Using Questionnaires. United States General Accounting Office, Program Evaluation and Methodology Division: Washington, D.C.
- This book is available from the Education and the Business libraries. The version in the Education library is missing its cover page. Look it up under call number 001.433 K25d 1993.
- Its question design sections provide many details and give a good summary of advantages and disadvantages of different questions are. It does not provide many explanations as to why its recommendations are true--it simply cites the GAO's previous experience as empirical evidence. Very much a practitioner's guide, but an excellent, indispensible one.
- This resource is most useful for people constructing Surveys and Questionnaires, but it has several extensive chapters which explain and give examples of a host of different biases that can affect people's answers if the questions are not structured properly, and much of this is invalueable for people doing interviews.
- A scanned version is available at:
- http://archive.gao.gov/t2pbat4/150366.pdf
- Note: This is a HUGE file, (13.2 MB, 242 scanned pages), so be sure you have a good internet connection when downloading it or it might take forever.
